LONDON (pres release) — Today, at MAX London, Adobe (Nasdaq:ADBE) unveiled Generative Recolor (beta), the first integration of Adobe Firefly in Adobe Illustrator, enabling designers to quickly experiment with colors using simple text prompts. The new release advances Adobe’s vision of empowering creators of every skill level with Firefly as a creative co-pilot, bringing their visions to life at the speed of imagination.
Being integrated in Illustrator, Firefly is embedded into creators’ workflows and is designed to generate commercially safe, professional-quality content. Adobe plans to enable enterprises to custom train Firefly with their own branded assets and generate content in the brand’s unique style and brand language using APIs to increase automation. Enterprises also have the opportunity to obtain an IP indemnity from Adobe for content generated by certain Firefly-powered workflows allowing them to deploy it across their organization with confidence.
Debuting today, Generative Recolor enhances Illustrator with generative AI magic. The new capability is designed to capture the essence of a vision – “noon in the desert” or “midnight in the jungle” – and then translate it into custom themes to recolor vector artwork. Based on simple text prompts, this pioneering technology automatically applies colors to complex vector graphics, saving time by removing the artist’s need to manually modify each individual object.
About Adobe and Artificial Intelligence
Firefly, Adobe’s family of creative generative AI models, brings more precision, power, speed and ease directly into Adobe workflows. It is the most differentiated generative AI offering in the market, trained on a unique dataset that generates commercially viable, professional-quality content.
Public relations contact
Anais Gragueb
Adobe
gragueb@adobe.com